8/30/2011

Outsource your life


Level: Intermediate
Age: Adult learners

Discuss

1. What do you understand by “outsourcing”?

2. Why would somebody choose to outsource their personal tasks?

3. If you could outsource any of the tasks below, which one(s) would you  
   choose and which one(s) you wouldn’t? Account for your answer.


  • Upgrading your resume
  • Answering the phone
  • Scheduling appointments
  • Doing errands downtown
  • Making phone calls
  • Planning your wedding
  • Doing domestic chores
  • Arguing with your spouse/boyfriend/ girlfriend
  • Doing the shopping
  • Going shopping
  • Playing with your kids
  • Listening to your boss
  • Doing your English homework
  • Booking a holiday
  • Doing the travel planning
  • Checking & answering your emails
  • Updating your address book
  • Remodeling your house
  • Retouching your family photos
  • Planning a date

4. What pitfalls can outsourcing have?


Watch and answer

1. According to Susan Koeppen, where are Americans outsourcing their tasks?

2. Where did P.Diddy post the job for an assistant?

3. What did Brian and Gisele Piepgrass outsource? What did their assistant do for them? How much did it cost?

4. How did Brian feel about it at first? Why?

5. How long has AJ Jacobs been outsourcing? What do his assistants do for him? Why is he so happy?

6. Who is Tim Freís? What has changed concerning “outsourcing” according to him? What examples does he give?

7. Where can you post your task?

8. What pitfalls can hiring someone in a different country have?

9. How much does it cost?

10. What does Susan Koeppen have her assistant do for her?


Focus on Language

Join with arrows. There might be more than one option that collocates with each verb


VERB                NOUN
  1. Post                  somebody
  2. Outsource          a deal
  3. Hire                   a task
  4. Turn to              a job
  5. Negotiate           the internet (for help)
  6. Assign

What’s the word?

pitfalls                    scam                as for             trust                 bid                    range             average         give up
  1. And it’s on the internet where even ____________Americans Brian and Gisele Piepgrass are finding good help.
  2. At Web sites like elance.com, you can post your task, everything from writing a resume to creating a Web site and people ___________on the job
  3. But hiring someone in a different country to do your work for you can have its_____________.
  4. And, __________the cost, prices can ___________from $5 to $20 an hour and it all depends on the type of job and where you hire your assistant.
  5. When Susan Koeppen’s friends were contacted by her assistant they thought it was a__________.
6.   You have to __________your assistant with a lot of personal information! 
  1. According to Susan Koeppen you have to __________some control.
Word formation

1.   Brian was a bit ________ in handing an outsourcer a task at first.    SKEPTIC
2.   AJ Jacobs’ ________had a very soothing tone of voice.                   OUTSOURCE
3.   Sites like as getfriday.com enable you hire a personal assistant on   
 an ________ or_________basis.                                                    HOUR//MONTH
4.    Susan Koeppen’s assistant, Shanaz, is college _________.              EDUCATION
5.   Susan Koeppen finds it difficult to outsource some tasks                                        because she’s a little bit of a ____                                                  PERFECTION


 
After you watch

  • What do you think are the pros and cons of outsourcing the activities shown in the video?
  •  Is there anything you’ve found particularly interesting/crazy ?









Script


When P.Diddy wanted an assistant he turned to the internet posting the job on YouTube.
(video)
And it’s on the internet where even average Americans Brian and Gisele Piepgrass are finding good help. This couple needed help with their wedding.
Brian “Everything still had to be done. There was like a list of a thousand things and so we went like .. “OK, I will try outsourcing the wedding planning.”
Brian was living in San Diego, Gisele was in Phoenix, the wedding was in Milwaukee -- and they hired an assistant all the way in India,  who helped them find a photographer, book the transportation, and negotiate a deal at the hotel for the wedding guests.

Brian and Gisele estimate they spent about $300 on their assistant -- a fraction of what it would cost if they hired a wedding planner in the United States.

Brian: “I would say that I was skeptical in handing them a task at first because you sort of.. like … “this is the wedding and.. what if they don’t do it.”  
Gisele: “We had nothing to lose and.. it was great!.”

 Susan Koeppen: “When did you start outsourcing?”
AJ Jacobs: “ I started about 3 years ago and I’ve been doing it ever since.”

AJ Jacobs hired a team of assistants in India to do everything for him -- from the reasonable ..
AJ Jacobs: “ They read my emails, they answered my phone..” I started about 3 years ago and I’ve been doing it ever since.”

..to the ridiculous …

AJ Jacobs: “ I would say that the best part honestly was when I outsourced my worry and  had these people worrying for me”

Jacobs even had one of his assistants read bedtime stories over the phone to his son.


AJ Jacobs: “And word he quieted down! The outsourcer had a very soothing, …  tone of voice”
Tim Freís: "Traditionally, you associate outsourcing with Fortune 500 companies, but the reality is, now, with technology, you can do personal outsourcing."


Business guru Tim Ferriss writes about outsourcing in his new book, "The 4-Hour Workweek. He says everyone can outsource -- from stay-at-home moms to busy executives. All you need is a phone or computer so you can communicate the jobs you'd like done by your assistant, located anywhere in the world.
"If you wanted someone to do travel planning, you say, 'This is my budget. This is what I'm looking for.' Rather than spending 30 hours of your own time, you can assign it to a group of people in  Croatia or Astonia, at 9 p.m. before you go to bed and have it in your inbox at 9am."

At Web sites such like elance.com, you can post your task, everything from writing a resume to creating a Web site and people bid on the job. Sites like as getfriday.com enable you hire a personal assistant on an hourly or monthly basis.
But hiring someone in a different country to do your work for you can have its pitfalls.

AJ Jacobs: “I made a drugstore order through my outsourcers," Jacobs recalled, "and I asked for waxed paper, and they got waxed paper moustache remover for women, so my wife was a little insulted!"
And, as for the cost, prices can range from $5 to $20 an hour and it all depends on the type of job and where you hire your assistant.

Julie Chen: Ok. Tell me about the assistant you hired.
Susan Koeppen: Shanaz! Her name is Shanaz and she’s in India. She’s college educated and I got her on the website getfriday.com and she’s costing 12 dollars an hour.

Julie Chen: And what did she do for you? And did you like it?
Susan Koeppen: She found diapers on line for me, she rented a car for me, I’m having her right now update my address book so she’s contacting all my friends and family to get all of their addresses, you know as I’m sending some Christmas cards these holidays. So I’m getting lots of emails and calls from friends saying: “You have a personal assistant? What is this? Is this a scam?  
Julie Chen: But then you have to trust this person with a lot of personal information! 
Susan Koeppen: Yeah, well you have to give up some control You have to give up, you know, my credit card information so they can bill me, and also trust that they’re gonna do the job the way you want it done, which for me is a little difficult, little bit of a perfectionist! 
Julie Chen: All right Susan Koeppen, thanks so much.

RELATED ARTICLES
http://www.examiner.com/women-s-business-in-los-angeles/outsourcing-your-life

8/05/2011

To Photoshop or not to Photoshop...that is the question

Level: Intermediate + (Second video might be more for advanced students, or intermediate students with lots of help!!)
Age: Teens/ Adults


BEFORE YOU WATCH


  • Look at the cartoon. What message is it trying to convey concerning the use of photoshop? 
  • Say if you agree, disagree or somewhat agree with the following statements. Account for your answer.

- Photoshopped images are “digital art” in the sense that they are “constructed”.

- There´s nothing wrong with altering images in magazines/ billboards.

-  It is unethical to alter images to sell products.

- Advertisers sell “fantasy” because that’s what people want.

- Enhancing people’s looks through photoshop is cheating.

- Enhancing your look by wearing make-up, false eye-lashes, hair extensions  or even having - plastic surgery is cheating.  

- Images of perfect bodies have an impact on women’s self-esteem.

- Being bombarded with images of perfect bodies makes young people too body-conscious.

- Images of perfect bodies alter people’s conception of what physical beauty is and therefore promote eating disorders.

- Magazines should let readers know if images have been retouched.

- Image retouching or airbrushing should be banned in fashion magazines.



Work on Language

Collocations


Join with arrows

ADJ + NOUN

  1. Eating                         a. line
  2. Misleading                  b. people
  3. Fine                            c. disorders
  4. Body-conscious         d. critic
  5. Negative                    e. advertising
  6. Outspoken                  f. impact

VERB + NOUN

  1. Ban                            a. somebody’s image/ a product
  2. Enhance                    b. a complaint
  3. Censor                      c. a law
  4. Attain                         d. airbrushing/ the use of photoshop/ an ad
  5. Pass                          e. perfection/ a goal
  6. Take                           f. media/ a website
  7. Issue                          g. measures

Once you’ve matched the words with their collocations say how they may connect to the videos we’re about to watch.

WATCH VIDEO 1
 
Airbrushed ads banned in Britain (CBS news)


A. Watch the video and complete the mind map below.



B. Share your findings in a small group and then report what you've found.


AFTER YOU WATCH

C. Fill in the blanks with the vocabulary in the box.

uproar                    complaint                    watchdog           press release
outspoken             enhancement                  banned                 argue               whatever                     draw


1.      Britain's Advertising Standards Authority has _____________an ad featuring model Christy Turlington because of excessive airbrushing.
2.      The advertising _______________also banned an ad featuring actress Julia Roberts for the same reason.
3.      Britain's Advertising Standards Council has ruled that _______________the “before” L’Oreal’s make-up could never deliver and “after” like this.
4.      The move after Liberal Democrat MP Joe Swinson issued a ______________that the images were digitally manipulated and were "not representative of the results the product could achieve."
5.      Airbrushing and _______________is key to advertising. Every photo, especially for fashion and cosmetics is retouched somehow.
6.      Kate Winslet’s cover back in 2003 caused an______________.
7.      Kate Winslet has long been an ______________critic of unrealistic public images of women.
8.       The issue for Advertising watchdogs is where to _____________the line.
9.      Advertisers _____________ that they sell what people want.
10.  L’Oreal’s ________________defended the company by saying the lines in their ad where clearly visible.

WATCH VIDEO 2

Sex, Lies and photoshop (The New York Times)


Link: http://video.nytimes.com/video/2009/03/09/opinion/1194838469575/op-ed-sex-lies-and-photoshop.html

  • Watch the video and say if the following statements are True or False.

1. In France, public health officials and psychiatrists have been meeting to try to pass laws to ban retouched images in magazines.
2. According to Ken Harris, a Photo retoucher, every single picture has been worked on.
3. As far as Ken Harris is concerned, there’s nothing wrong with photo-shopped images.
4. Domenic Demasi, another Photo Retoucher, had to choose one of the four images he was given and retouch it for Lucky magazine.
5. Domenic Demasi is aware that the overuse of Photoshop is a world issue for people who grow up taking these images as their icons.
7. According to a 2002 New York Times article about body-conscious athletes, boys as young as 15 are "bulking up with steroids."
8. A University of Missouri study found out that looking at women's magazines for over 10 minutes had a negative impact on women's self-esteem.
9. It’s easy to tell whether a photo has been retouched.
10. The woman who’s doing the voice-over suggests including the retoucher's name in the credits.

7/13/2011

My Video Sessions: The Memory Pill

My Video Sessions: The Memory Pill: "Level: Intermediate/ Upper Intermediate Age: Teenagers/ Adults Links to online video: http://www.cbsnews.com/video/watch/?id=2940749n ..."

The Memory Pill


Level: Intermediate/ Upper Intermediate
Age: Teenagers/ Adults

Links to online video:


DISCUSS BEFORE YOU WATCH
  • Are there some things or times that you will never forget?
  • Are there some things or times that you wish you could forget?
  • Memories make the man. What do you make of this saying? Do you agree with it?
  • Those who forget the past will repeat it. What do you think this means?
  • If you could edit your memories, which ones would you erase and why? Which ones would  you make clearer and more vivid?
  • If you could take a drug to either remember or forget some things that have happened to you, would you take it?
WHILE YOU WATCH

Global viewing :

Watch the video and complete the mind-map. Then get together with another student and compare your notes. (you can watch in chunks and stop to do this after a short while)

Watching for details (optional activity to do in class or for homework)
Watch and answer (0:39’- 2:38’)
  1. Who is Beatriz Arguedas? Why is she experiencing psychological trauma?
  2. Who is Roger Pitman? What does he say about people with PTSD?
  3. What happened when Beatriz got to the emergency room?
  4. What is propranolol used for?
  5. How did Pitman think this drug would help Beatriz?
  6. What does Dr. Pitman’s study consist in?
  7. If Pitman were right, why would the results be so important?

Some surprising findings about memory (2:39’- 5:25’)

True of false?

1. The stress hormone adrenaline plays a role in the solidification of memories.
2. James McGaugh studies memory in rats.
  1. He’s found out that adrenaline enhances rats’ ability to forget.
  2. McGaugh speculates that the same thing happens in people.
  3. Mc Gaugh used propranolol in rats in order to stimulate adrenaline.

 Expand on the following ideas (5:25’- 8:13’)
1.  Roger Pitman read McGaugh's studies and a light bulb went on.
2.  Pitman started recruiting patients for a small pilot study.
3.  Kathleen Logue was knocked down in the middle of a busy Boston street by a bicyclist.
4. The President’s Council on Bioethics condemned the study in a report.
5. "A terrible act. Why should you have to live with it every day of your life?
6. David Magnus is somewhat skeptical about the use this drug might be given.

Watch and answer (8:14’- end’)
1.    What have scientists found out about the effect of propranolol on rats?
2.    Who is Alain Brunet? Why did she team up with Dr.Pitman?
3.    Who are Rita Magil and Louise O'Donnell-Jasmin?
4.    How has the drug worked out for them so far?
5.    What still needs to be done to test the efficacy of the drug?
6.    What’s the controversy brought about by this drug?
7.    Why will Dr. Pitman be receiving Army funding?
8.    Is the drug ready for general use?


FOCUS ON LANGUAGE


COLLOCATIONS
The following are collocations that appear in the news report. Join with arrows and write down examples related to the video.
Group #1

  1. Enhance/ weaken/ strengthen             a. suicide
  2. Commit                                          b. research
  3. Treat                                              c. a bad experience
  4. Enroll                                              d. your memory
  5. Suffer                                             e. patients/ a condition
  6. Do/ conduct/ carry out                      f. somebody with a condition
  7. Recruit                                            g. in an experimental study
  8. Prescribe                                         h. from PTSD
  9. Go through                                      i. patients for a study/ employees
  10. Diagnose                                          j. a drug

Group #2

  1. A Painful/ traumatic/ vivid/                a. effects
  2. A memory-enhancing                          b. fright
  3. High                                                  c. pain
  4. Stage                                                d. condition
  5. Side                                                  e. car accident
  6. A life-threatening                               f. sound
  7. A heart                                              g. street
  8. Intense/ acute/ great                          h. memory
  9. A crackling                                         i. pill 
  10. A busy                                               j. blood pressure/ speed

LINKERS

In some cases more than one linker might be possible.

THEREFORE                  HOWEVER                 THOUGH           FURTHERMORE                 DESPITE
  1. Louise thinks that after taking the drug, her traumatic memories have weakened. ____________, she feels better.
  2. Pitman speculates that_______________the pleasant movie, Louise may have been thinking about the rape when she took the propranolol, and that's why it worked.
  3. Many of us would pay top dollar for a pill that would enhance our ability to remember. _______________, we found a scientist who is far more excited about a pill that promises to do exactly the opposite.
  4. The patient who made the most dramatic recovery turned out to be  Louise, but there's a catch, because she was in a control group and, _______________wasn’t supposed to improve at all.
    5.  The studies are still in their early stages, so O'Donnell-Jasmin's apparent positive result isn't conclusive,_____________to her, it's absolutely real.

    PREPOSITIONS
by (x2)                        in                 away                  with               for                   under                 over (x2)              into         about            on                   down (x2)
 
  1. The idea of having a "memory pill" has some critics alarmed and some trauma victims filled _______________ hope. 
  2.    Dr. Roger Pitman has studied and treated patients with PTSD, _____________ 25 years.
  3. Patients with PTSD are so caugt up so much with this past event that it's constantly in their mind. They're living it _____________and_____________ as if it's happening again. And they just can't get involved ______________ real life.
  4. Pitman enrolled Beatriz _____________ an experimental study of a drug called propranolol. Pitman thought it might do something almost magical – trick Beatriz’s brain ______________ making a weaker memory of the event she had just experienced. 
  5. In the study, which is still ______________ way, half the subjects get propranolol; half get a placebo. 
  6. The solidification of memories depends ______________ the stress hormone adrenaline.
  7. The rat will swim around the edge for a long time, until eventually he ventures out and ___________chance bumps into the platform. The next day, he'll find the platform a little bit faster.
  8. Pitman figured he could block that cycle by giving trauma victims propranolol right ____________ ... before adrenaline could make the memories too strong.
  9.   Kathleen Logue is a paralegal who was  knocked ______________in the middle of a busy Boston street _____________ a bicyclist.
  10. The study was simple: Subjects came in and were asked to think _____________ and write _______________ every detail they could remember about their trauma.


EXPAND YOUR VOCABULARY: MEMORY
Answer the following questions. Try to work out the meaning of the words and expressions in bold. If possible find a suitable equivalent in your language.
1. Which of the following would you use to define your memory?
GOOD                   POOR            LONG-TERM         SHORT-TERM           VISUAL           FAILING
2. Do you find it easy to remember things by heart?
3. Can you recall people's names easily? 
4. Do usually make a mental note or do you need to keep a pocket diary or any kind of reminder in order to remember what you have to do?
5.  Do you agree with the saying "out of sight, out of mind"?
6. Do you ever find that some smells or tastes bring back/ evoke memories from the past?

7. Talk about a happy childhood memory.
8. Have you ever done anything to boost/ enhance your memory? What?
9. Can you provide examples of a catchy tune/ song/ name

10. Is there anybody or any place you consider unforgettable?

11. Is there anything you distinctly remember doing during your last holiday?

12. When was the last time you racked your brains to remember something?

13. When was the last time you had something on the tip of your tongue?

14. When was the last time you ran into someone you didn't know but whose face rang a bell?

15. When was the last time you had to refresh your memory?

Online quiz: REMEMBER or REMIND?


AFTER YOU WATCH
  • Go back to the mindmap and retell the news report using as much new vocabulary as possible. Then, write down a short summary in pairs including the new lexical items.